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which progression or upgrade systems play the biggest role in maintaining that engagement?

Brainrot Clicker is a fast-paced idle clicker game inspired by internet brainrot and meme culture, where players tap continuously to generate points and unlock increasingly absurd content. The core gameplay revolves around clicking to earn “brainrot energy,” which can be used to purchase upgrades that automate clicks, boost efficiency, and unlock new characters. Each character brings exaggerated animations, sounds, and visual chaos that escalate as the player progresses, creating a deliberately overwhelming but entertaining experience.

As players advance, the game introduces scaling mechanics such as multipliers, idle income, and progression resets that reward long-term play. The simple controls make it easy to start, while layered systems keep players engaged over time. Brainrot Clicker focuses on humor, repetition, and dopamine-driven feedback rather than complex rules, staying true to the spirit of modern meme games.

Question:
How does Brainrot Clicker keep players engaged over long sessions despite its simple click-based mechanics, and which progression or upgrade systems play the biggest role in maintaining that engagement?